Day Shop, a new tool to sail a blue ocean

Day Ristoservice, an Italian leader in employee benefits, has been partnering with our team for over ten years to foster business innovation steadily.
Since day one the company was selling its meal tickets through complex public tenders targeting only big corporations. We challenged Day to a blue ocean shift, with a smart game-changing tool: a super-fast 3-step shopping experience targeting for the first time professionals and SME. A simple solution which made, once again, Day a trailblazer in the competitive scenario and opened a year-over-year double-digits growth new revenue line.