Technogym, the premier world leader in the design of fitness equipment, is today breaking the boundaries of gym clubs to join home & outdoor training trend. Technogym partnered with us to develop a new App and digital platform redefining the brand mission: spreading the Wellness Lifestyle.
By tapping into Millennials’ aspirations for better-self, personalisation and experiences over material possessions, we challenge our client to an important mind shift: from manufacturer to media company. The new app is conceived as a ‘wellness guru’ helping people not just training, but engaging daily physical activity, correct nutrition and a positive mindset. An hyper-customized tool based on personal data intelligence to delivery wellness contents and plans.